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Waste
Mar 29, 2026

Plastic-Free Toothpaste Tablets

Plastic-Free Toothpaste Tablets

The Problem

Typical toothpaste tubes are a composite of plastic and aluminum, making them virtually impossible to recycle. Over 1.5 billion of these tubes are tossed into the trash every single year, where they break down into microplastics over centuries. Additionally, liquid toothpaste contains over 50% water, which significantly increases shipping weight and transport-related carbon emissions.

The Solution

"The 'PureTab' solution replaces the tube with a small, waterless tablet. These tablets are formulated with natural whitening and mineralizing agents and are packaged in fully compostable paper bags or refillable glass jars. Because they are solid and lightweight, they reduce the carbon footprint of transport by over 70% and completely eliminate the need for single-use plastic packaging."

Technical Details

PureTab is the zero-waste way to brush. To use, you simply bite a tablet, brush with a wet toothbrush as usual, and enjoy a fresh, clean feeling. It's perfect for travel, as it avoids liquid restrictions, and is better for the environment in every way. Our subscription model ensures you never run out, and the compostable refills fit right into your glass jar at home. It’s a small, daily habit change that, when scaled, removes billions of pieces of plastic from our waste stream.
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